· Market Research and Analysis:

– Analyze consumer trends, customer demands, and influencing factors to identify strategies for expanding the company’s market

– Study competitors’ activities, including pricing, products, and marketing strategies, to develop appropriate pricing and after-sales policies for each product

– Update information on new products from suppliers and the market to adjust the store’s product portfolio

· Developing Short-term and Long-term Business Plans in the Assigned Field:

– Develop business plans for each store to ensure the achievement of company-set business goals

– Propose adjustments to product and category business plans based on sales performance to ensure feasibility in meeting targets

– Advise the CEO on industry-specific legal regulations in the assigned field

· Building Operational Procedures:

– Develop, implement, guide, and monitor employees’ compliance with store processes/systems, ensuring all store operations follow SOPs (goods, display, store image, staff conduct, …)

– Identify risks and provide feedback on operational process issues

– Execute and maintain product display activities in the store, ensuring the sales area remains neat, clean, and easily accessible

· Building and Developing the Sales Team:

– Recruit, train, and develop skills/professional expertise to enhance sales consulting abilities and customer service quality

– Set goals and motivate sales staff in different areas

– Manage team performance and foster a work environment that encourages creativity and innovation

· Implementing Sales Activities in Each Area:

– Execute store opening/replacement targets based on the company’s business plan and current store locations to achieve the required market coverage

– Implement sales plans and coordinate with relevant departments to propose promotional programs

– Monitor and manage sales progress to ensure transactions are completed quickly and accurately

– Handle goods efficiently and continuously replenish products to ensure all store products are displayed in the sales area

· Customer Care and Complaint Resolution:

– Collaborate with the Customer Care team and related departments to resolve customer complaints and other arising issues quickly and effectively

– Manage customer information and data, and propose ideas/plans to promote sales and customer care activities in the area

– Evaluate service implementation results and collect customer feedback to improve service quality

· Managing Store Assets and Goods:

– Manage and ensure that store assets and goods are adequately allocated

– Monitor and ensure product availability in the store

– Check and reconcile inventory with relevant departments every month

· Reporting:

– Regularly update sales reports, customer reach data, and other mandatory reports

– Prepare reports on sales, inventory, sales performance, order intake, retail planning, retail and wholesale forecasting, inventory management, …

– Provide periodic business performance reports for each store to the CEO.